Mobile Computing

Mobile Support in Customer Loyalty Management

An Architectural Framework

Authors: Zeidler, Christian

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eBook $84.99
price for USA (gross)
  • ISBN 978-3-8349-8301-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $109.00
price for USA
  • ISBN 978-3-8349-1436-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty.

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

About the authors

Dr. Christian Zeidler promovierte bei Prof. Dr. Otto Petrovic am Institut für Informationswissenschaft und Wirtschaftsinformatik der Karl-Franzens-Universität, Graz. Er ist als selbständiger Berater tätig und leitet Projekte in den Bereichen Produkt- und Innovationsmanagement sowie individueller Softwareentwicklung.

Table of contents (7 chapters)

  • Introduction and problem frame

    Zeidler, Christian

    Pages 1-11

  • Requirements derived from relationship marketing and customer loyalty

    Zeidler, Christian

    Pages 13-74

  • Mobile infrastructure perspective on the loyalty framework

    Zeidler, Christian

    Pages 75-107

  • The reference model for the mobile supported loyalty scheme

    Zeidler, Christian

    Pages 109-168

  • Analysis of business models for the mobile supported loyalty scheme

    Zeidler, Christian

    Pages 169-196

Buy this book

eBook $84.99
price for USA (gross)
  • ISBN 978-3-8349-8301-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $109.00
price for USA
  • ISBN 978-3-8349-1436-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Mobile Support in Customer Loyalty Management
Book Subtitle
An Architectural Framework
Authors
Series Title
Mobile Computing
Copyright
2009
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8301-5
DOI
10.1007/978-3-8349-8301-5
Softcover ISBN
978-3-8349-1436-1
Edition Number
1
Number of Pages
XVII, 239
Number of Illustrations and Tables
39 b/w illustrations
Topics