Einkauf, Logistik und Supply Chain Management

Sourcing of Services

International Aspects and Complex Categories

Authors: Bals, Lydia

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eBook $84.99
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  • ISBN 978-3-8349-8146-2
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  • Immediate eBook download after purchase
Softcover $109.00
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  • ISBN 978-3-8349-1190-2
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About this book

Companies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce.

Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms.

About the authors

Dr. Lydia Bals promovierte bei Prof. Dr. Christopher Jahns am SVI-Stiftungslehrstuhl für Einkauf, Logistik und Supply Chain Management der European Business School Schloß Reichartshausen. Sie ist heute als Post-Doc Visiting Scholar an der Columbia Business School, Columbia University (New York, U.S.A.), tätig.

Table of contents (4 chapters)

  • Introduction

    Pages 1-6

  • Offshoring: Dimensions and Diffusion of a New Business Concept

    Pages 7-38

  • Barriers of Purchasing Involvement in Marketing Service Procurement

    Pages 39-68

  • A Theoretical Approach to Problems in Buying Agency Services

    Pages 69-100

Buy this book

eBook $84.99
price for USA (gross)
  • ISBN 978-3-8349-8146-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $109.00
price for USA
  • ISBN 978-3-8349-1190-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Sourcing of Services
Book Subtitle
International Aspects and Complex Categories
Authors
Series Title
Einkauf, Logistik und Supply Chain Management
Copyright
2008
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8146-2
DOI
10.1007/978-3-8349-8146-2
Softcover ISBN
978-3-8349-1190-2
Edition Number
1
Number of Pages
XV, 119
Topics