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Targeted Advertising Technologies in the ICT Space

A Use Case Driven Analysis

Authors: Schlee, Christian

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eBook $74.99
price for USA (gross)
  • ISBN 978-3-8348-2396-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.00
price for USA
  • ISBN 978-3-8348-2395-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

About the authors

Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.

Reviews

From the book reviews:

“This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels … . the book is well structured and presented as a research treatise on the subject. It will also be useful to media professionals working in the ICT space.” (C. S. Arora, Computing Reviews, June, 2014)

Table of contents (7 chapters)

  • Introduction

    Schlee, Christian

    Pages 1-7

  • Definitions and Related Work

    Schlee, Christian

    Pages 9-59

  • Use Case Identification and Description

    Schlee, Christian

    Pages 61-93

  • Technological Use Case Analysis

    Schlee, Christian

    Pages 95-215

  • Analysis of Key Building Blocks in Targeted Advertising Technologies

    Schlee, Christian

    Pages 217-262

Buy this book

eBook $74.99
price for USA (gross)
  • ISBN 978-3-8348-2396-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.00
price for USA
  • ISBN 978-3-8348-2395-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Targeted Advertising Technologies in the ICT Space
Book Subtitle
A Use Case Driven Analysis
Authors
Copyright
2013
Publisher
Springer Vieweg
Copyright Holder
The Editor(s) (if applicable) and The Author(s) 2018
eBook ISBN
978-3-8348-2396-0
DOI
10.1007/978-3-8348-2396-0
Softcover ISBN
978-3-8348-2395-3
Edition Number
1
Number of Pages
XXVI, 339
Number of Illustrations and Tables
80 b/w illustrations
Topics