Schriftenreihe der HHL Leipzig Graduate School of Management

Kunden-Controlling

Theoretische Fundierung und empirische Erkenntnisse

Authors: Schmöller, Petra

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Table of contents (5 chapters)

  • Einführung

    Schmöller, Petra

    Pages 1-19

  • Ermittlung kundenbezogener Informationen

    Schmöller, Petra

    Pages 20-185

  • Nutzung kundenbezogener Informationen

    Schmöller, Petra

    Pages 186-213

  • Empirische Analyse des Kunden-Controlling in der Elektroindustrie

    Schmöller, Petra

    Pages 214-301

  • Schlußbemerkung und Ausblick

    Schmöller, Petra

    Pages 302-305

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-3-322-97827-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $59.99
price for USA
  • ISBN 978-3-8244-7539-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Kunden-Controlling
Book Subtitle
Theoretische Fundierung und empirische Erkenntnisse
Authors
Series Title
Schriftenreihe der HHL Leipzig Graduate School of Management
Copyright
2001
Publisher
Deutscher Universitätsverlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-322-97827-1
DOI
10.1007/978-3-322-97827-1
Softcover ISBN
978-3-8244-7539-1
Edition Number
1
Number of Pages
XVIII, 354
Topics