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Success Factors of Regional Strategies for Multinational Corporations

Appropriate Degrees of Management Autonomy and Product Adaptation

  • Book
  • © 2011

Overview

Authors:
  1. Patrick Heinecke

    1. Institute of Economics, University of Erlangen-Nürnberg, Erlangen, Germany

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  • Comprehensive regional success factor model Longitudinal study of regional success over nine years (2000–2008)
  • Separately presents theoretical and practical implications
  • Includes supplementary material: sn.pub/extras

Part of the book series: Contributions to Management Science (MANAGEMENT SC.)

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xix
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  2. Theoretical Setting for Regional Strategies and Regional Success

    1. Front Matter

      Pages 1-1
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  3. Theoretical setting for regional strategies and regional success

    1. Introduction

      • Patrick Heinecke
      Pages 3-11

    2. Theoretical Foundation and Literature Review

      • Patrick Heinecke
      Pages 13-62

  4. Development of a Regional Success Factor Model for the Analysis of the Regional Strategy–Success Relationship

    1. Front Matter

      Pages 63-63
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  5. Development of a regional success factor model for the analysis of the regional strategy-success relationship

    1. Structural Equation Methodology

      • Patrick Heinecke
      Pages 65-94

    2. Regional Success Factor Model

      • Patrick Heinecke
      Pages 95-125

  6. Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations

    1. Front Matter

      Pages 127-127
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  7. Success factors of regional strategies: A new perspective on the geographic competitiveness of Multinational Corporations

    1. Research Design and Research Methodology

      • Patrick Heinecke
      Pages 129-147

    2. Empirical Results

      • Patrick Heinecke
      Pages 149-166

    3. Discussion of Results and Implications

      • Patrick Heinecke
      Pages 167-196

    4. Conclusions

      • Patrick Heinecke
      Pages 197-200

  8. Back Matter

    Pages 201-289
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Keywords

About this book

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.

Authors and Affiliations

  • Institute of Economics, University of Erlangen-Nürnberg, Erlangen, Germany

    Patrick Heinecke

Bibliographic Information

  • Book Title: Success Factors of Regional Strategies for Multinational Corporations

  • Book Subtitle: Appropriate Degrees of Management Autonomy and Product Adaptation

  • Authors: Patrick Heinecke

  • Series Title: Contributions to Management Science

  • DOI: https://doi.org/10.1007/978-3-7908-2640-1

  • Publisher: Physica Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2011

  • Hardcover ISBN: 978-3-7908-2639-5Published: 27 January 2011

  • Softcover ISBN: 978-3-7908-2831-3Published: 25 February 2013

  • eBook ISBN: 978-3-7908-2640-1Published: 15 January 2011

  • Series ISSN: 1431-1941

  • Series E-ISSN: 2197-716X

  • Edition Number: 1

  • Number of Pages: XX, 292

  • Topics: Organization, Regional/Spatial Science

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