Contributions to Management Science

Success Factors of Regional Strategies for Multinational Corporations

Appropriate Degrees of Management Autonomy and Product Adaptation

Authors: Heinecke, Patrick

  • Comprehensive regional success factor model Longitudinal study of regional success over nine years (2000–2008) Separately presents theoretical and practical implications

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eBook $139.00
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  • ISBN 978-3-7908-2640-1
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Hardcover $179.00
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Softcover $179.00
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  • ISBN 978-3-7908-2831-3
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About this book

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.

Table of contents (8 chapters)

Buy this book

eBook $139.00
price for USA (gross)
  • ISBN 978-3-7908-2640-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.00
price for USA
  • ISBN 978-3-7908-2639-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $179.00
price for USA
  • ISBN 978-3-7908-2831-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Success Factors of Regional Strategies for Multinational Corporations
Book Subtitle
Appropriate Degrees of Management Autonomy and Product Adaptation
Authors
Series Title
Contributions to Management Science
Copyright
2011
Publisher
Physica-Verlag Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-7908-2640-1
DOI
10.1007/978-3-7908-2640-1
Hardcover ISBN
978-3-7908-2639-5
Softcover ISBN
978-3-7908-2831-3
Series ISSN
1431-1941
Edition Number
1
Number of Pages
XX, 292
Topics