Information Age Economy

Leveraging Mobile Media

Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Authors: Feldmann, Valerie

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eBook $149.00
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  • ISBN 978-3-7908-1633-4
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Softcover $199.00
price for USA
  • ISBN 978-3-7908-1575-7
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About this book

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

 

Table of contents (2 chapters)

  • The mobile communication system: elements and characteristics

    Pages 53-86

  • Cross-media and cross-network strategies for mobile media

    Pages 121-183

Buy this book

eBook $149.00
price for USA (gross)
  • ISBN 978-3-7908-1633-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $199.00
price for USA
  • ISBN 978-3-7908-1575-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Leveraging Mobile Media
Book Subtitle
Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Authors
Series Title
Information Age Economy
Copyright
2005
Publisher
Physica-Verlag Heidelberg
Copyright Holder
Physica-Verlag Heidelberg
eBook ISBN
978-3-7908-1633-4
DOI
10.1007/b139034
Softcover ISBN
978-3-7908-1575-7
Edition Number
1
Number of Pages
XII, 270
Number of Illustrations and Tables
17 b/w illustrations
Topics