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Modeling Software Markets

Empirical Analysis, Network Simulations, and Marketing Implications

  • Book
  • © 2003

Overview

Authors:
  1. Falk Graf Westarp

    1. TMP Worldwide/Monster, Wiesbaden, Germany

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Part of the book series: Information Age Economy (AGEECONOMY)

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-XII
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  2. Introduction

    • Falk Graf von Westarp
    Pages 1-7

  3. Characteristics of Software Markets

    • Falk Graf von Westarp
    Pages 9-11

  4. Empirical Analysis of Software Markets

    • Falk Graf von Westarp
    Pages 13-61

  5. Modeling Decisions on Software Standards in Information Networks

    • Falk Graf von Westarp
    Pages 63-90

  6. Diffusion of Innovations and Network Effect Theory

    • Falk Graf von Westarp
    Pages 91-113

  7. Simulation Model of the Software Market

    • Falk Graf von Westarp
    Pages 115-143

  8. Marketing Implications

    • Falk Graf von Westarp
    Pages 145-167

  9. Conclusions and Further Research

    • Falk Graf von Westarp
    Pages 169-175

  10. Back Matter

    Pages 177-208
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Keywords

About this book

As social beings, humans are not living in isolation but rather interact and communicate within their social network via language, meant to convey parts of some conceptualization from the sender to a single recipient or a set of recipients. Communities of agents not only share a common language but also the individual conceptualizations of the world (real and abstract) have to overlap to a significant extent, allowing for efficient reference to whole conceptual structures like "the German constitution", "game theory" or "medical sciences". For "societies" of interacting technical devices or software agents the situation is not quite as Babylonian since although these agents are meant to act individually (and also have a private state and private knowledge) in most cases they are designed to refer to one common ontology or standardized protocol and thus do not have to deal with misunderstanding. However, the more these systems become interconnected, the more this situation resembles the one described for societies of human agents even though the misunderstanding might be easier to detect when the different reference ontologies are made explicit and published. Obviously, in both cases standardization of a common language or set of rules for interaction reduces the individual degree of freedom for the sake of compatibility and benefits derived from interaction. In his work, Falk Graf von Westarp addresses the software market as a domain strongly depending on compatibility effects of the individuals' decisions.

Authors and Affiliations

  • TMP Worldwide/Monster, Wiesbaden, Germany

    Falk Graf Westarp

Bibliographic Information

  • Book Title: Modeling Software Markets

  • Book Subtitle: Empirical Analysis, Network Simulations, and Marketing Implications

  • Authors: Falk Graf Westarp

  • Series Title: Information Age Economy

  • DOI: https://doi.org/10.1007/978-3-642-57377-4

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2003

  • Softcover ISBN: 978-3-7908-0009-8Published: 22 January 2003

  • eBook ISBN: 978-3-642-57377-4Published: 06 December 2012

  • Edition Number: 1

  • Number of Pages: XII, 208

  • Topics: The Computer Industry, IT in Business, Marketing

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