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  • © 1996

Sponsoring im Investitionsgüterbereich

Möglichkeiten des optimalen Imagetransfers

Part of the book series: DUV Wirtschaftswissenschaft (DUVWW)

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XVIII
  2. Einleitung

    • Jacqueline Rieger
    Pages 1-13
  3. Imagepolitik im Investitionsgüterbereich

    • Jacqueline Rieger
    Pages 14-63
  4. Sponsoring als multifunktionales Instrument

    • Jacqueline Rieger
    Pages 64-113
  5. Der sponsoringinduzierte Imagetransfer

    • Jacqueline Rieger
    Pages 114-139
  6. Schlußbetrachtung und Ausblick

    • Jacqueline Rieger
    Pages 226-228
  7. Back Matter

    Pages 229-266

Bibliographic Information

  • Book Title: Sponsoring im Investitionsgüterbereich

  • Book Subtitle: Möglichkeiten des optimalen Imagetransfers

  • Authors: Jacqueline Rieger

  • Series Title: DUV Wirtschaftswissenschaft

  • DOI: https://doi.org/10.1007/978-3-663-14548-6

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1996

  • Softcover ISBN: 978-3-8244-0276-2Published: 01 January 1996

  • eBook ISBN: 978-3-663-14548-6Published: 11 January 2014

  • Edition Number: 1

  • Number of Pages: XVIII, 266

  • Number of Illustrations: 21 b/w illustrations

  • Topics: Finance, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access