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Book cover
  • Book
  • © 1972

Spezialgebiete des Marketing

Editors:

  1. H. Jacob

    1. 2 Hamburg 13, Deutschland

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Part of the book series: Schriften zur Unternehmensführung (SZU, volume 16)

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Table of contents (6 chapters)

  1. Front Matter

    Pages N1-2
    PDF

  2. Marktpsychologisches Praktikum

    1. Marktpsychologisches Praktikum

      • Herbert Flögel
      Pages 3-40

  3. Innovationsanalyse — ein neues Element in der Markt- und Absatzforschung

  4. Marketing in the 1980s

    1. Marketing in the 1980s

      • Maurice Zinkin
      Pages 63-76

  5. Praktische Fälle zur Unternehmensführung

    1. Front Matter

      Pages 77-77
      PDF

    2. Der Preis als Marketinginstrument

      • Dr. Wolfgang Hilke
      Pages 79-112

    3. Simultane Lagerhaltungs- und Distributionsplanung mit EDV-Anlagen

      • Wolfram Ischebeck, Heinrich Ratsch
      Pages 113-142

  6. Back Matter

    Pages 155-171
    PDF
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Keywords

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Editors and Affiliations

  • 2 Hamburg 13, Deutschland

    H. Jacob

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Bibliographic Information

  • Book Title: Spezialgebiete des Marketing

  • Editors: H. Jacob

  • Series Title: Schriften zur Unternehmensführung

  • DOI: https://doi.org/10.1007/978-3-663-13043-7

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1972

  • Softcover ISBN: 978-3-409-79161-8Published: 01 January 1972

  • eBook ISBN: 978-3-663-13043-7Published: 05 October 2013

  • Edition Number: 1

  • Number of Pages: 171

  • Number of Illustrations: 31 b/w illustrations, 10 illustrations in colour

  • Topics: Business and Management, general

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Buy it now

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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