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Signaling Family Firm Identity

Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer

  • Book
  • © 2018

Overview

Authors:
  1. Sandra Wolf

    1. Witten/Herdecke, Germany

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  • Overlap of marketing and family business

Part of the book series: Familienunternehmen und KMU (KMU)

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XVIII
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  2. Introduction

    • Sandra Wolf
    Pages 1-30

  3. Research Approach

    • Sandra Wolf
    Pages 31-44

  4. Exploring the effects of brand elements on signaling and identifying family firm identity

    • Sandra Wolf
    Pages 45-76

  5. Family firm identity as a signal to influence perceived trustworthiness in initial recruitment processes

    • Sandra Wolf
    Pages 77-110

  6. Conclusion

    • Sandra Wolf
    Pages 111-119

  7. Back Matter

    Pages 121-163
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Keywords

About this book

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.

Authors and Affiliations

  • Witten/Herdecke, Germany

    Sandra Wolf

About the author

Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.

Bibliographic Information

  • Book Title: Signaling Family Firm Identity

  • Book Subtitle: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer

  • Authors: Sandra Wolf

  • Series Title: Familienunternehmen und KMU

  • DOI: https://doi.org/10.1007/978-3-658-20672-7

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden GmbH 2018

  • Softcover ISBN: 978-3-658-20671-0Published: 17 January 2018

  • eBook ISBN: 978-3-658-20672-7Published: 15 December 2017

  • Series ISSN: 2520-1174

  • Series E-ISSN: 2520-1182

  • Edition Number: 1

  • Number of Pages: XVIII, 163

  • Number of Illustrations: 17 b/w illustrations

  • Topics: Branding, Human Resource Management

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