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Strategic Management of Market Niches

A Model Framework

  • Book
  • © 2018

Overview

Authors:
  1. Gorazd Ocvirk

    1. Ljubljana, Slovenia

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  • Study in the field of economics
  • Clarification of conceptual ambiguity
  • Theoretical Pillar of the Niche Model Framework
  • Includes supplementary material: sn.pub/extras

Part of the book series: Schriften zur Unternehmensentwicklung (SUE)

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Table of contents (4 chapters)

  1. Front Matter

    Pages I-IX
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  2. Field-theoretical basics on superconductivity

    • Gorazd Ocvirk
    Pages 1-12

  3. Fundamentals of niche research

    • Gorazd Ocvirk
    Pages 13-101

  4. Theoretical pillar of the niche model framework

    • Gorazd Ocvirk
    Pages 103-130

  5. Market niche model framework for strategic management

    • Gorazd Ocvirk
    Pages 131-196

  6. Back Matter

    Pages 197-231
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Keywords

About this book

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

Authors and Affiliations

  • Ljubljana, Slovenia

    Gorazd Ocvirk

About the author

Dr. Gorazd Ocvirk is director of a global acting consultant company.

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