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The Corporate Reputation of Multinational Corporations

An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations

  • Book
  • © 2018

Overview

Authors:
  1. Cathrin Huber

    1. Lehrstuhl für Marketing und Hande, Universität Trier, Trier, Germany

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XX
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  2. Introduction

    • Cathrin Huber
    Pages 1-30

  3. Study 1: Corporate Reputation Effects across Nations: The Moderating Role of Institutional Country Differences

    • Cathrin Huber
    Pages 31-58

  4. Study 2: Institutional Country Distances and Firmspecific Resources as Moderators of Corporate Reputation Effects

    • Cathrin Huber
    Pages 59-88

  5. Study 3: Corporate Reputation Perceptions Across Nations: The Role of National Culture

    • Cathrin Huber
    Pages 89-116

  6. Final Remarks

    • Cathrin Huber
    Pages 117-130

  7. Back Matter

    Pages 131-181
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Keywords

About this book

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given. 

Authors and Affiliations

  • Lehrstuhl für Marketing und Hande, Universität Trier, Trier, Germany

    Cathrin Huber

About the author

Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.

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