Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Fokus Dienstleistungsmarketing (FDM)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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LS für Marketing, TU Kaiserslautern LS für Marketing, Kaiserslautern, Germany
Lucas Pfisterer
About the author
Bibliographic Information
Book Title: Wertkreation in Kundennutzungsprozessen
Authors: Lucas Pfisterer
Series Title: Fokus Dienstleistungsmarketing
DOI: https://doi.org/10.1007/978-3-658-15980-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-15979-5Published: 24 October 2016
eBook ISBN: 978-3-658-15980-1Published: 11 October 2016
Series ISSN: 2628-7366
Series E-ISSN: 2628-7374
Edition Number: 1
Number of Pages: XVII, 221
Number of Illustrations: 15 b/w illustrations
Topics: Marketing