Overview
- Publication in the field of economic sciences
- Includes supplementary material: sn.pub/extras
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.
Bibliographic Information
Book Title: Retail Brand Equity and Loyalty
Book Subtitle: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Authors: Julia Katharina Weindel
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-15037-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-15036-5Published: 19 September 2016
eBook ISBN: 978-3-658-15037-2Published: 06 September 2016
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XXII, 195
Number of Illustrations: 16 b/w illustrations
Topics: Marketing, Sales/Distribution