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Table of contents (9 chapters)
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About this book
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Bibliographic Information
Book Title: Targeting Using Augmented Data in Database Marketing
Book Subtitle: Decision Factors for Evaluating External Sources
Authors: Bettina Hüttenrauch, geb. Krämer
DOI: https://doi.org/10.1007/978-3-658-14577-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-14576-7Published: 22 June 2016
eBook ISBN: 978-3-658-14577-4Published: 10 June 2016
Edition Number: 1
Number of Pages: XXII, 343
Number of Illustrations: 49 b/w illustrations
Topics: Marketing