Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (9 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Münster, Germany
Marcel Stafflage
About the author
Bibliographic Information
Book Title: In-store Mobile Marketing-Kommunikation
Book Subtitle: Empirische Analysen von Determinanten aus Konsumentensicht
Authors: Marcel Stafflage
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-658-11531-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-11530-2Published: 29 October 2015
eBook ISBN: 978-3-658-11531-9Published: 20 October 2015
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XXIII, 310
Number of Illustrations: 13 b/w illustrations