Overview
- Wirtschaftswissenschaftliche
- Includes supplementary material: sn.pub/extras
Part of the book series: Business-to-Business-Marketing (BTBM)
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Table of contents(6 chapters)
About this book
Authors and Affiliations
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Freie Universität Berlin, Berlin, Germany
Matthias Claßen
About the author
Bibliographic Information
Book Title: Marktorientierung in Business-to-Business-Märkten
Book Subtitle: Eine empirische Untersuchung von mehrstufigen Marketingstrategien
Authors: Matthias Claßen
Series Title: Business-to-Business-Marketing
DOI: https://doi.org/10.1007/978-3-658-10914-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-10913-4Published: 10 August 2015
eBook ISBN: 978-3-658-10914-1Published: 31 July 2015
Edition Number: 1
Number of Pages: XXII, 296
Number of Illustrations: 10 b/w illustrations
Topics: Marketing, Market Research/Competitive Intelligence, Sales/Distribution