Overview
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA, volume 52)
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Table of contents (7 chapters)
Keywords
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Authors and Affiliations
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Bibliographic Information
Book Title: Identitätsbasierter Markenschutz
Book Subtitle: Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie
Authors: Carsten Keller
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-10104-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-10103-9Published: 29 October 2015
eBook ISBN: 978-3-658-10104-6Published: 19 October 2015
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIX, 453
Topics: Marketing, Emerging Markets/Globalization, Management