European Book Cultures

Diversity as a Challenge

Authors: Kurschus, Stephanie

  • Study in the field of social sciences

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eBook $44.99
price for USA (gross)
  • ISBN 978-3-658-08060-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $59.99
price for USA
  • ISBN 978-3-658-08059-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.

About the authors

Dr. Stephanie Kurschus is currently working as a consultant in Frankfurt.

Reviews

“Stephanie Kurschus vividly demonstrates how diverse book culture is, even in a continent that claims to be founded on mutual shared values. The highly insightful book appeals mainly to four audiences: institutional decision makers of grant-awarding bodies, national agencies promoting reading and book culture, decision makers in cultural and educational politics, and scholars of contemporary book studies. … this book has the potential to become a starting point for future discussion on methods of book promotion.” (Jan Hillgaertner, Publishing Research Quarterly, March, 2015)


Table of contents (5 chapters)

  • Book Culture – Approaching an Elusive Concept

    Kurschus, Stephanie

    Pages 19-34

  • A Concept of ›Book Culture‹

    Kurschus, Stephanie

    Pages 35-139

  • European Book Culture – Framework, Indicators and a Typology

    Kurschus, Stephanie

    Pages 141-230

  • Promoting Book Culture – Measures and Efficiency

    Kurschus, Stephanie

    Pages 231-347

  • A New Book Culture in the Digital Age?

    Kurschus, Stephanie

    Pages 349-355

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-3-658-08060-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $59.99
price for USA
  • ISBN 978-3-658-08059-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
European Book Cultures
Book Subtitle
Diversity as a Challenge
Authors
Copyright
2015
Publisher
VS Verlag für Sozialwissenschaften
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-08060-0
DOI
10.1007/978-3-658-08060-0
Softcover ISBN
978-3-658-08059-4
Edition Number
1
Number of Pages
XVII, 365
Number of Illustrations and Tables
20 b/w illustrations
Topics