Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit
Authors: Johannes Flecker
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-06742-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-06741-0Published: 02 September 2014
eBook ISBN: 978-3-658-06742-7Published: 21 August 2014
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XVIII, 261
Number of Illustrations: 16 b/w illustrations