Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Karl-Franzens-Universität Graz Institut für Marketing, Graz, Austria
Johannes Flecker
About the author
Bibliographic Information
Book Title: Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit
Authors: Johannes Flecker
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-06742-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-06741-0Published: 02 September 2014
eBook ISBN: 978-3-658-06742-7Published: 21 August 2014
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XVIII, 261
Number of Illustrations: 16 b/w illustrations