Overview
- Publication in the field of economic sciences
- Includes supplementary material: sn.pub/extras
Part of the book series: Business-to-Business-Marketing (BTBM)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Does Multi-stage Marketing Pay?
Book Subtitle: Creating Competitive Advantages Through Multi-stage Marketing
Authors: Alejandro-Marcel Schönhoff
Series Title: Business-to-Business-Marketing
DOI: https://doi.org/10.1007/978-3-658-05559-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-05558-5Published: 07 May 2014
eBook ISBN: 978-3-658-05559-2Published: 16 April 2014
Edition Number: 1
Number of Pages: XVII, 283
Number of Illustrations: 35 b/w illustrations
Topics: Marketing, Media Management