BestMasters

Measures for Innovating Business Models

An Empirical Study of German SMEs

Authors: Buliga, Oana

  • Publication in the field of economic sciences

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eBook $59.99
price for USA (gross)
  • ISBN 978-3-658-05535-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-05534-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.

About the authors

Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-N├╝rnberg. Her research interests are business model innovation and social business.

Table of contents (7 chapters)

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-658-05535-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-05534-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Measures for Innovating Business Models
Book Subtitle
An Empirical Study of German SMEs
Authors
Series Title
BestMasters
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-05535-6
DOI
10.1007/978-3-658-05535-6
Softcover ISBN
978-3-658-05534-9
Edition Number
1
Number of Pages
XIII, 74
Number of Illustrations and Tables
26 b/w illustrations
Topics