Forschungs-/Entwicklungs-/Innovations-Management

Specialization in Online Innovation Communities

Understand and Manage Specialized Members

Authors: Bierwald, Jan

  • Publication in the field of economic sciences

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eBook $59.99
price for USA (gross)
  • ISBN 978-3-658-05318-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-05317-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.

About the authors

Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.

Table of contents (4 chapters)

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-658-05318-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-05317-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Specialization in Online Innovation Communities
Book Subtitle
Understand and Manage Specialized Members
Authors
Series Title
Forschungs-/Entwicklungs-/Innovations-Management
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-05318-5
DOI
10.1007/978-3-658-05318-5
Softcover ISBN
978-3-658-05317-8
Edition Number
1
Number of Pages
XVI, 163
Number of Illustrations and Tables
27 b/w illustrations
Topics