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Forschungs-/Entwicklungs-/Innovations-Management

Consumer Innovation at the Base of the Pyramid

Emerging Patterns of User Innovation in a Resource-Scarce Setting

Authors: Praceus, Sarah

  • Publication in the field of economic sciences

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  • ISBN 978-3-658-05105-1
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  • ISBN 978-3-658-05104-4
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About this book

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

About the authors

Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).

Table of contents (8 chapters)

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-658-05105-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-05104-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Consumer Innovation at the Base of the Pyramid
Book Subtitle
Emerging Patterns of User Innovation in a Resource-Scarce Setting
Authors
Series Title
Forschungs-/Entwicklungs-/Innovations-Management
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-05105-1
DOI
10.1007/978-3-658-05105-1
Softcover ISBN
978-3-658-05104-4
Edition Number
1
Number of Pages
XVI, 170
Number of Illustrations and Tables
27 b/w illustrations
Topics