The Social Web in the Hotel Industry

The Impact of the Social Web on the Information Process of German Hotel Guests

Authors: Chehimi, Nadine

  • Publication in the field of economic science

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-3-658-04544-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-658-04543-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

About the authors

Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

Table of contents (7 chapters)

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-3-658-04544-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-658-04543-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
The Social Web in the Hotel Industry
Book Subtitle
The Impact of the Social Web on the Information Process of German Hotel Guests
Authors
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-04544-9
DOI
10.1007/978-3-658-04544-9
Softcover ISBN
978-3-658-04543-2
Edition Number
1
Number of Pages
XXIV, 183
Number of Illustrations and Tables
79 b/w illustrations
Topics