BestMasters

Tourist Destination Images and Local Culture

Using the Example of the United Arab Emirates

Authors: Schwaighofer, Verena

  • Publication in the field of economic science

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eBook $69.99
price for USA (gross)
  • ISBN 978-3-658-04521-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-658-04520-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.

About the authors

Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria.

Table of contents (11 chapters)

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-3-658-04521-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-658-04520-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Tourist Destination Images and Local Culture
Book Subtitle
Using the Example of the United Arab Emirates
Authors
Series Title
BestMasters
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-04521-0
DOI
10.1007/978-3-658-04521-0
Softcover ISBN
978-3-658-04520-3
Edition Number
1
Number of Pages
XIII, 167
Number of Illustrations and Tables
12 b/w illustrations
Topics