Roland Berger School of Strategy and Economics

Scenario-based Strategic Planning

Developing Strategies in an Uncertain World

Editors: Schwenker, Burkhard, Wulf, Torsten (Eds.)

  • A new scenario planning approach

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eBook $44.99
price for USA (gross)
  • ISBN 978-3-658-02875-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA
  • ISBN 978-3-658-02874-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $59.99
price for USA
  • ISBN 978-3-658-04214-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.

Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

About the authors

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.

Table of contents (8 chapters)

  • Introduction

    Schwenker, Burkhard (et al.)

    Pages 11-18

  • The challenges of strategic management in the twenty-first century

    Geissler, Cornelia (et al.)

    Pages 21-41

  • Scenario-based strategic planning: A new approach to coping with uncertainty

    Wulf, Torsten (et al.)

    Pages 43-66

  • Six tools for scenario-based strategic planning and their application

    Brands, Christian (et al.)

    Pages 69-152

  • Scenario-based strategic planning

    Holgersson, Nicklas (et al.)

    Pages 155-172

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-3-658-02875-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA
  • ISBN 978-3-658-02874-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $59.99
price for USA
  • ISBN 978-3-658-04214-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Scenario-based Strategic Planning
Book Subtitle
Developing Strategies in an Uncertain World
Editors
  • Burkhard Schwenker
  • Torsten Wulf
Series Title
Roland Berger School of Strategy and Economics
Copyright
2013
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-02875-6
DOI
10.1007/978-3-658-02875-6
Hardcover ISBN
978-3-658-02874-9
Softcover ISBN
978-3-658-04214-1
Series ISSN
2196-8039
Edition Number
1
Number of Pages
IX, 219
Topics