Handel und Internationales Marketing Retailing and International Marketing

Retail Branding and Store Loyalty

Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Authors: Berg, Bettina

  • Publication in the field of economic science ​

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-658-01596-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-01595-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​

About the authors

Dr. Bettina Berg received her doctor’s degree from the University of Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda.

Table of contents (5 chapters)

  • Introduction

    Berg, Bettina

    Pages 1-26

  • Study 1: Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

    Berg, Bettina

    Pages 27-72

  • Study 2: Retail Branding and Local Competition: The Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition

    Berg, Bettina

    Pages 73-101

  • Study 3: International Transfer and Perception of Retail Formats: A Comparison Study in Germany and Romania

    Berg, Bettina

    Pages 103-132

  • Final Remarks

    Berg, Bettina

    Pages 133-145

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-658-01596-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-01595-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Retail Branding and Store Loyalty
Book Subtitle
Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Authors
Series Title
Handel und Internationales Marketing Retailing and International Marketing
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-01596-1
DOI
10.1007/978-3-658-01596-1
Softcover ISBN
978-3-658-01595-4
Edition Number
1
Number of Pages
XIX, 180
Number of Illustrations and Tables
9 b/w illustrations
Topics