Handel und Internationales Marketing Retailing and International Marketing

Retail Internationalization

Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Authors: Elsner, Stefan

  • Publication in the field of economic sciences ​

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  • ISBN 978-3-658-01096-6
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  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-01095-9
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About this book

The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form of institutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation of the marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory. On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice. ​

About the authors

Dr. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the University of Trier.

Table of contents (5 chapters)

  • Introduction

    Elsner, Stefan

    Pages 1-40

  • Study 1 – Effects of Institutionalized Entry Modes on Entry Mode Choices

    Elsner, Stefan

    Pages 41-74

  • Study 2 – Transferring the Retail Format Successfully into Foreign Countries

    Elsner, Stefan

    Pages 75-109

  • Study 3 – Successful Organization and Coordination of International Retail Activities

    Elsner, Stefan

    Pages 111-145

  • Final Remarks

    Elsner, Stefan

    Pages 147-158

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-658-01096-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-658-01095-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Retail Internationalization
Book Subtitle
Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Authors
Series Title
Handel und Internationales Marketing Retailing and International Marketing
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-01096-6
DOI
10.1007/978-3-658-01096-6
Softcover ISBN
978-3-658-01095-9
Edition Number
1
Number of Pages
XXI, 199
Number of Illustrations and Tables
10 b/w illustrations
Topics