International Employer Brand Management

A Multilevel Analysis and Segmentation of Students' Preferences

Authors: Christiaans, Lena

  • Publication in the field of economic sciences​
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eBook $69.99
price for USA (gross)
  • ISBN 978-3-658-00456-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
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  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-658-00455-2
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About this book

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.

About the authors

Lena Christiaans obtained her doctorate at the Chair in Corporate Management at Universität Hohenheim and currently works as a reputation manager in the Corporate Communications department of a DAX-30-company in Dusseldorf.

Table of contents (6 chapters)

  • Introduction

    Christiaans, Lena

    Pages 1-10

  • Theoretical Background and Literature Review

    Christiaans, Lena

    Pages 11-49

  • Conceptual Framework and Deduction of Hypotheses

    Christiaans, Lena

    Pages 51-121

  • Research Methodology and Data Basis

    Christiaans, Lena

    Pages 123-145

  • Empirical Analysis and Hypothesis Testing

    Christiaans, Lena

    Pages 147-201

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-3-658-00456-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-658-00455-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
International Employer Brand Management
Book Subtitle
A Multilevel Analysis and Segmentation of Students' Preferences
Authors
Copyright
2013
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-00456-9
DOI
10.1007/978-3-658-00456-9
Softcover ISBN
978-3-658-00455-2
Edition Number
1
Number of Pages
XVIII, 265
Number of Illustrations and Tables
16 b/w illustrations
Topics