Editors:
Das Buch zeigt, welche gravierenden Änderungen durch Online Marketing in den verschiedenen Marketingbereichen eintreten werden
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Table of contents (10 chapters)
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Front Matter
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Back Matter
About this book
Editors and Affiliations
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Universität Gh Kassel, Kassel, Germany
Jörg Link
Bibliographic Information
Book Title: Wettbewerbsvorteile durch Online Marketing
Book Subtitle: Die strategischen Perspektiven elektronischer Märkte
Editors: Jörg Link
DOI: https://doi.org/10.1007/978-3-642-58317-9
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2000
Hardcover ISBN: 978-3-540-67072-8Published: 03 April 2000
Softcover ISBN: 978-3-642-63536-6Published: 02 October 2012
eBook ISBN: 978-3-642-58317-9Published: 11 March 2013
Edition Number: 2
Number of Pages: IX, 330
Topics: Marketing, Information Systems Applications (incl. Internet), Management