Strategy and Communication for Innovation

Editors: Pfeffermann, Nicole, Minshall, Tim, Mortara, Letizia (Eds.)

  • Cutting edge information, new approaches and methods for companies and networks
  • Theory-driven yet practice-oriented with case studies
  • An integrative management view on innovations
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eBook $139.00
price for USA (gross)
  • ISBN 978-3-642-41479-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $189.00
price for USA
  • ISBN 978-3-642-41478-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $189.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 14, 2016
  • ISBN 978-3-662-51967-7
  • Free shipping for individuals worldwide
About this book

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Table of contents (26 chapters)

  • Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation

    Eppler, Martin J. (et al.)

    Pages 3-14

  • Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking

    Vanhaverbeke, Wim (et al.)

    Pages 15-25

  • Open Innovation: Strategic Options, Actors, Tools and Tensions

    Moeslein, Kathrin

    Pages 27-40

  • Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms

    Ford, Simon J. (et al.)

    Pages 41-61

  • Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies

    Koch, Giordano (et al.)

    Pages 63-83

Buy this book

eBook $139.00
price for USA (gross)
  • ISBN 978-3-642-41479-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $189.00
price for USA
  • ISBN 978-3-642-41478-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $189.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 14, 2016
  • ISBN 978-3-662-51967-7
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Strategy and Communication for Innovation
Editors
  • Nicole Pfeffermann
  • Tim Minshall
  • Letizia Mortara
Copyright
2013
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-41479-4
DOI
10.1007/978-3-642-41479-4
Hardcover ISBN
978-3-642-41478-7
Softcover ISBN
978-3-662-51967-7
Edition Number
2
Number of Pages
XVII, 465
Number of Illustrations and Tables
32 b/w illustrations, 29 illustrations in colour
Topics