E-Commerce Strategy

Authors: Qin, Z., Chang, Y., Li, S., Li, F.

  • Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise
  • Introduce emphatically Chinese strategic situations
  • Based on cases, use comparative study methods, combining traditional strategic theories to research present worldwide E-commerce strategies
  • Putting forward E-commerce technical strategies from the standpoint of E-commerce related technologies
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eBook $99.00
price for USA (gross)
  • ISBN 978-3-642-39414-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
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About this book

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.

Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Table of contents (6 chapters)

  • E-Commerce and E-Commerce Strategy

    Qin, Zheng (et al.)

    Pages 1-33

  • National E-Commerce Strategy

    Qin, Zheng (et al.)

    Pages 35-149

  • E-Commerce Strategy of Industries

    Qin, Zheng (et al.)

    Pages 151-206

  • E-Commerce Strategy in Enterprises

    Qin, Zheng (et al.)

    Pages 207-284

  • E-Commerce Strategies in Specific Strategic Environments

    Qin, Zheng (et al.)

    Pages 285-312

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-642-39414-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
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Bibliographic Information

Bibliographic Information
Book Title
E-Commerce Strategy
Authors
Copyright
2014
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Zhejiang University Press, Hangzhou and Springer-Verlag GmbH Berlin Heidelberg
eBook ISBN
978-3-642-39414-0
DOI
10.1007/978-3-642-39414-0
Edition Number
1
Number of Pages
IX, 351
Additional Information
Jointly published with Zhejiang University Press
Topics