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Corporate Social Responsibility in the Global Business World

Editors: Yüksel Mermod, Asli, Idowu, Samuel O. (Eds.)

  • Provides a global version and discussion of the CSR concept
  • Analyzes specific cases that are of interest to scholars and practitioners
  • Explores and discusses different guises of the CSR notion in business and management schools
  • Covers a wide array of business functions such as marketing, consumer behaviour, corporate governance, non-profit organizations and financial aspects
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eBook $139.00
price for USA (gross)
  • ISBN 978-3-642-37620-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.00
price for USA
  • ISBN 978-3-642-37619-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $179.00
price for USA
  • ISBN 978-3-642-42937-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the “wrong” practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. “CSR in the Global Business World” is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level. 

About the authors

Prof. Dr. Asli Yüksel Mermod is a professor for Business Administration at the University of Marmara, where she held previous positions as Assistant Professor and Associate Professor since 2002. She has been visiting professor Webster University in Geneva/Switzerland and at Bahcesehir University and Okan University in Istanbul. Dr. Samuel O. Idowu is Senior Lecturer at Metropolitan University, London/UK. He is editor-in-chief of the "Encyclopedia of Corporate Social Responsibility" and co-editor of the book series "CSR, Sustainability and Governance".

Table of contents (19 chapters)

  • A Critical Review of Corporate Social Responsibility Practices from a Marketing Perspective: Is Cause-Related Marketing Really a ‘Win–Win–Win’ Situation?

    Hemat, Hosei (et al.)

    Pages 3-26

  • Integrating Best Reporting Practices for Enhancing Corporate Social Responsibility

    Dragu, Ioana-Maria (et al.)

    Pages 27-47

  • An Examination of the Relationship Between Companies’ Corporate Social Responsibility (CSR) Activities and Consumers’ Purchase Behavior

    Ekmekçi, Aslı Küçükaslan

    Pages 49-73

  • CSR in a Model of Heterogeneous Firms, Financial Constraints and Economic Crisis

    Giallonardo, Luisa (et al.)

    Pages 77-91

  • The Impact of Corporate Social Responsibility on Corporate Governance: The Rise of Standardization of CSR Principles

    Rahim, Mia Mahmudur

    Pages 93-113

Buy this book

eBook $139.00
price for USA (gross)
  • ISBN 978-3-642-37620-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.00
price for USA
  • ISBN 978-3-642-37619-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $179.00
price for USA
  • ISBN 978-3-642-42937-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Corporate Social Responsibility in the Global Business World
Editors
  • Asli Yüksel Mermod
  • Samuel O. Idowu
Copyright
2014
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-37620-7
DOI
10.1007/978-3-642-37620-7
Hardcover ISBN
978-3-642-37619-1
Softcover ISBN
978-3-642-42937-8
Edition Number
1
Number of Pages
XXXV, 367
Topics