Management for Professionals

Exhibit Marketing and Trade Show Intelligence

Successful Boothmanship and Booth Design

Authors: Solberg Söilen, Klaus

  • Shows how to use trade show intelligence for successful boothmanship and design
  • Assists the reader in successfully planning and organizing trade shows
  • Appealing to both academics and practitioners alike  ​
see more benefits

Buy this book

eBook $74.99
price for USA (gross)
  • ISBN 978-3-642-36793-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.00
price for USA
  • ISBN 978-3-642-36792-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.00
price for USA
  • ISBN 978-3-642-43465-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives.  This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line."

 

Paul Woodward

Managing Director

UFI, the Global Association of the Exhibition Industry

 

"The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization."

 

Jim Wurm, Executive Director

Exhibit & Event Marketers Association (E2MA)

 

"Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place".

 

Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.

 

About the authors

Klaus Solberg Søilen is an Associate Professor at Halmstad University, Sweden. He is the Editor-in-Chief of the Journal of Intelligence Studies in Business (JISIB) and Senior Editor of the International Journal of Innovation Science (IJIS). He has published half a dozen books and numerous scientific articles for journals like Journal of Business Research, European Business Review and Knowledge Organization. Prior to his academic career he worked for ten years in industry, the last three being at KPMG Oslo. He is often invited as a speaker at different professional events and also a consultant to respected organisations.

Table of contents (6 chapters)

  • Integrated Marketing Communications (IMC)

    Søilen, Klaus Solberg

    Pages 1-13

  • Booth Staff Behaviour

    Søilen, Klaus Solberg

    Pages 15-79

  • Booth Design and Marketing Materials

    Søilen, Klaus Solberg

    Pages 81-107

  • Pre-show Planning

    Søilen, Klaus Solberg

    Pages 109-122

  • Post-show Follow-up

    Søilen, Klaus Solberg

    Pages 123-126

Buy this book

eBook $74.99
price for USA (gross)
  • ISBN 978-3-642-36793-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.00
price for USA
  • ISBN 978-3-642-36792-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.00
price for USA
  • ISBN 978-3-642-43465-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Exhibit Marketing and Trade Show Intelligence
Book Subtitle
Successful Boothmanship and Booth Design
Authors
Series Title
Management for Professionals
Copyright
2013
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-36793-9
DOI
10.1007/978-3-642-36793-9
Hardcover ISBN
978-3-642-36792-2
Softcover ISBN
978-3-642-43465-5
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XLI, 150
Topics