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Tourism and Hospitality Development Between China and EU

  • Book
  • © 2015

Overview

Editors:
  1. Guojun Zeng

    1. School of Tourism Management, Sun Yat-sen University, Guangzhou, China

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Table of contents (21 chapters)

  1. Front Matter

    Pages i-xv
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  2. Introduction

    • Guojun Zeng
    Pages 1-6

  3. Management and Sustainable Development of Hotels

    1. Front Matter

      Pages 7-7
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    2. The Comparison of Service Innovation Between High Level Hotels and Budget Hotels in China

      • Hong Xu, Yuqing Liu, Lei Song, Ruihan Wang
      Pages 9-21

    3. The Effect of Gender Difference on Turnover of Hotel’s Employees in China

      • Yun Yang, Jiannan Li
      Pages 23-35

    4. Research on the Optimization of the Government’s Role in the Development of Hotel Industry

      • Hong Wang, Tianyu Sun
      Pages 37-54

  4. Marketing and Development of Tourism Destination

    1. Front Matter

      Pages 55-55
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    2. The Eco-Experience as a Complementary Offer to Coastal Product in a Mass Tourism Destination

      • Júlio Mendes, Manuela Guerreiro, Patricia Oom do Valle
      Pages 57-71

    3. Research on Symbiotic Spatial Structure of Scenic Spots Based on the Original Authenticity Construction—Take Three Gorges as an Example

      • Hong Mu, Lulu Yao, Wei Zhang, Qianqian Ban, Zijun Lei
      Pages 73-84

    4. Research on Influence Factors of Dynamic Recreation Value of Desert Scenic Spots

      • Hong Li, Jinlian Shi
      Pages 85-99

    5. Research on the Administrative System Reform of Exploitation-Prohibited Region: Taking Hailuogou, Gongga Mountain as Example

      • Guanghai Fu, Chunrong Tong, Dongdong Sun, Lihui Lou
      Pages 101-109

    6. The Research into the World Heritage Value and Tourism Development of Dike-Pond Agriculture in the Pearl River Delta

      • Shenghui Guo
      Pages 111-127

    7. Study on Microblog Marketing Feasibility and Countermeasures of Tourism Enterprises in China

      • Qin Peng
      Pages 129-136

    8. Research on Motivation, Experience, Satisfaction and Behavioral Intention of Museum Tourism—A Case of Macau Museum

      • Juan Tang, Chenyu Qiu
      Pages 137-153
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Keywords

About this book

Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that will affect the future direction of tourism and hospitality research and practice.

Editors and Affiliations

  • School of Tourism Management, Sun Yat-sen University, Guangzhou, China

    Guojun Zeng

Bibliographic Information

  • Book Title: Tourism and Hospitality Development Between China and EU

  • Editors: Guojun Zeng

  • DOI: https://doi.org/10.1007/978-3-642-35910-1

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2015

  • Hardcover ISBN: 978-3-642-35909-5Published: 05 November 2014

  • Softcover ISBN: 978-3-662-51264-7Published: 23 August 2016

  • eBook ISBN: 978-3-642-35910-1Published: 16 October 2014

  • Edition Number: 1

  • Number of Pages: XV, 276

  • Number of Illustrations: 8 b/w illustrations, 24 illustrations in colour

  • Topics: Tourism Management, Regional and Cultural Studies, Cultural Studies

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