SpringerBriefs in Business

Vertical Price Coordination and Brand Care

Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Authors: Ahlert, Dieter, Schefer, Benjamin

  • Interdisciplinary approach which utilizes empirical aspects of marketing and draws conclusions from competition theory
  • Detailed reflections on consumer benefits and welfare effects of Resale Price Maintenance legalization
  • Constructive class-based suggestions for a re-design of European cartel law ​
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eBook $34.99
price for USA (gross)
  • ISBN 978-3-642-35570-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $49.95
price for USA
  • ISBN 978-3-642-35569-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​

About the authors

Prof. Dr. Dieter Ahlert: Since 1975, Full Professor of Business Administration at the University of Muenster, Germany. Foundation member of the Marketing Center Muenster (MCM). Director of the Department of Retailing and Network Marketing (IfHM) as well as the International Center of Franchising and Cooperation (F&C). Foundation member of the Network Governance Commission. For more than 35 years, Professor Ahlert and his research team have investigated the antitrust and economic problems associated with vertical marketing.

Dipl.-Kfm. Benjamin Schefer: Research assistant at the Department of Retailing and Network Marketing (IfHM) since May 2009. General manager of the Research Center for General and Textile Market Economy (FATM). His research focus mainly on the antitrust and economic problems associated with vertical marketing.

Table of contents (6 chapters)

  • Introduction to the Current Problem

    Ahlert, Dieter (et al.)

    Pages 1-8

  • The Myth that Welfare is Promoted by Prohibiting Vertical Price and Brand Maintenance

    Ahlert, Dieter (et al.)

    Pages 9-17

  • The Risks of Resale Price Maintenance Prohibition for the Effectiveness of Inter-Brand Competition

    Ahlert, Dieter (et al.)

    Pages 19-32

  • The Risks of Admissible Price-Maintenance Systems for the Effectiveness of Inter-Brand Competition

    Ahlert, Dieter (et al.)

    Pages 33-45

  • Competition-Policy Implications

    Ahlert, Dieter (et al.)

    Pages 47-57

Buy this book

eBook $34.99
price for USA (gross)
  • ISBN 978-3-642-35570-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $49.95
price for USA
  • ISBN 978-3-642-35569-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Vertical Price Coordination and Brand Care
Book Subtitle
Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
Authors
Series Title
SpringerBriefs in Business
Copyright
2013
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
The Author(s)
eBook ISBN
978-3-642-35570-7
DOI
10.1007/978-3-642-35570-7
Softcover ISBN
978-3-642-35569-1
Series ISSN
2191-5482
Edition Number
1
Number of Pages
VII, 84
Number of Illustrations and Tables
10 b/w illustrations
Topics