Fuzzy Management Methods

The FORA Framework

A Fuzzy Grassroots Ontology for Online Reputation Management

Authors: Portmann, Edy

  • ​Coherent introduction into Social Semantic Web and fuzzy logic
  • Two dedicated chapters on the emerging field of online reputation management and analysis
  • Presents in simple steps the development of a fuzzy online reputation analysis framework Includes a web-based prototype for online reputation analysis
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eBook $99.00
price for USA (gross)
  • ISBN 978-3-642-33233-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
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  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-642-33232-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • ISBN 978-3-642-42948-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area. ​

About the authors

Edy Portman is a Postdoctoral Researcher at UC Berkeley, where he is working on the intersection of Human-Computer Information Retrieval, Mediamatics, and Soft Computing. Previously he studied economics, business, information systems, and computer science at various Swiss universities. During his studies Dr. Portman worked for several organizations related to these disciplines, Link Market Research Institute, Swisscom Mobile, PricewaterhouseCoopers, Ernst & Young, and the Lucerne University of Applied Sciences and Arts. He has been a Visiting Researcher at the Keio-NUS CUTE Center at the National University of Singapore.

Table of contents (8 chapters)

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-642-33233-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-642-33232-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • ISBN 978-3-642-42948-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The FORA Framework
Book Subtitle
A Fuzzy Grassroots Ontology for Online Reputation Management
Authors
Series Title
Fuzzy Management Methods
Copyright
2013
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-33233-3
DOI
10.1007/978-3-642-33233-3
Hardcover ISBN
978-3-642-33232-6
Softcover ISBN
978-3-642-42948-4
Series ISSN
2196-4130
Edition Number
1
Number of Pages
XXVI, 202
Topics