The Little Emperors’ New Toys

A Critical Inquiry into Children and Television in China

Authors: Zhao, Bin

  • Original research conducted at a significant turning point in history
  • Theoretical and methodological breakthrough in the study of children and television
  •  Important firsthand record of the rise of commercial television and consumerism in China​
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  • ISBN 978-3-642-32048-4
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Hardcover $129.00
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  • ISBN 978-3-642-44634-4
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About this book

Drawing on original research I conducted in the late 1980s, the book argues for a critical approach to the study of children and television. It begins with critical reappraisals of previous empiricist and interpretative studies to set the ground for a different theoretical inquiry which links biography with history. The situated activity of children’s television viewing therefore has to be related to the broader historical and cultural formations in post-Mao China.  By way of a methodological  pluralism of questionnaire survey,  in-depth interviews and observation, the book provides the reader with a thorough critical analysis of the rise of the new commercial ethic in Chinese society in general, and in the sector of media and communications in particular, at the very historical turning point of the late 1980s. Soon after that, Deng Xiaoping made his significant tour to south China, reckoning  a big step forward towards further liberalization and started to form a brave new world in China ever since.

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About the authors

Bin Zhao is an associate professor of media sociology in the department of sociology in Peking University. She has been working in the area of media studies for the past twenty five years and has taught in several universities in the UK and China. She also worked for the English Channel of China Central Television as a TV presenter, gaining valuable insider’s knowledge of the working of television as such. 

Table of contents (6 chapters)

  • Children and Television: Public Concern and Scientific Research

    Zhao, Bin

    Pages 1-16

  • Positivist Approaches and Interpretative Alternatives: Critical Reappraisals

    Zhao, Bin

    Pages 17-32

  • For a Critical Approach to the Study of Children and Television

    Zhao, Bin

    Pages 33-49

  • Children’s Television in China: From Education to Commercial Entertainment

    Zhao, Bin

    Pages 51-61

  • Intellectual and Moral Education: Parental Control and Children’s Viewing Activity

    Zhao, Bin

    Pages 63-89

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-642-32048-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-642-32047-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover n/a
  • ISBN 978-3-642-44634-4
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
The Little Emperors’ New Toys
Book Subtitle
A Critical Inquiry into Children and Television in China
Authors
Copyright
2013
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-32048-4
DOI
10.1007/978-3-642-32048-4
Hardcover ISBN
978-3-642-32047-7
Softcover ISBN
978-3-642-44634-4
Edition Number
1
Number of Pages
XIX, 130
Topics