Media Business and Innovation

Handbook of Social Media Management

Value Chain and Business Models in Changing Media Markets

Editors: Friedrichsen, Mike, Mühl-Benninghaus, Wolfgang (Eds.)

  • First comprehensive overview of a new research field
  • State of the art in social media research
  • International representation of topics, cases and contributors
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Buy this book

eBook $219.00
price for USA (gross)
  • ISBN 978-3-642-28897-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $279.00
price for USA
  • ISBN 978-3-642-28896-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $279.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 13, 2016
  • ISBN 978-3-662-52194-6
  • Free shipping for individuals worldwide
About this book

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

About the authors

Mike Friedrichsen, Prof. Dr., Dipl.Volkswirt, M.A., Bankkaufmann, Studieum der Volkswirtschaftslehre (Diplom) und der Betriebswirtschaftslehre, Publizist und Politologie (M.A.) in Kiel, Mainz, Canterbury, San Diego und Berlin. Promotion an der FU Berlin (1996). Anschließend (1996-1999) Direktor und Geschäftsführer des Markt- und Kommunikationsforschungsinstituts Media Futura. 1999 Ernennung zum Professor auf Lebzeit an der Hochschule der Medien, bis 2003 Lehrstuhl für Medienwirtschft, Medienmanangement und Medienforschung an der Hochschule der Medien Stuttgart (Studiergang Medienwirtschaft). Danach von 2003-2007 Professor und Inhaber des Lehrstuhls für Medienmanagement und Marketing am Internationalen Institut für Management der Universität Flensburg. Seit 2007 Professor für Media Business und Media Innovation an der Hochschule der Medien Stuttgart (Studiengang Wirtschaftsinformatik und digitale Medien). Seit 2008 zusätzlich Direktor des Institute for Media Business (IMB) und des Media Business Transfer Center (MBTC Media) in Berlin. Seit 2011 Leiter der Humboldt Media Business School an der Humboldt-Universität Berlin.

Wolfgang Mühl-Benninghaus, Prof. Dr., Studium der Wirtschaftswissenschaften/Wirtschaftsgeschichte sowie der Alten Geschichte, Geschichte der Ästhetik, Philosophie- und Kunstgeschichte (Abschluss Dipl.oec. 1978); Promotion an der HU Berlin (1981), Zusatzstudium Moskau 1981/82, Habilitation 1988; 1991-1993 Vertretungsstelle Universität Koblenz/Landau 1991-1993; Berufung zum Universitätsprofessor an die HU Berlin 1993; Direktor des Media Business Transfer Center und des Institute for Media Business in Berlin. Seit 2011 Leiter der Humboldt Media Business School an der Humboldt-Universität Berlin.

Table of contents (49 chapters)

  • The Social Media Management Chain, How Social Media Influences Traditional Media

    Friedrichsen, Mike (et al.)

    Pages 3-6

  • Traditional Media Companies in the U.S. and Social Media: What’s the Strategy?

    Albarran, Alan B. (et al.)

    Pages 9-24

  • Social Media in Companies. Integrated Approach for a Social Media Strategy

    Friedrichsen, Mike

    Pages 25-47

  • Some Economics of New Media Content Production and Consumption, and Strategic Implication for Media Companies

    Gambaro, Marco

    Pages 49-58

  • How (Social) Media Can Change “Change” in Organizations

    Sievert, Holger (et al.)

    Pages 59-72

Buy this book

eBook $219.00
price for USA (gross)
  • ISBN 978-3-642-28897-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $279.00
price for USA
  • ISBN 978-3-642-28896-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $279.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 13, 2016
  • ISBN 978-3-662-52194-6
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Handbook of Social Media Management
Book Subtitle
Value Chain and Business Models in Changing Media Markets
Editors
  • Mike Friedrichsen
  • Wolfgang Mühl-Benninghaus
Series Title
Media Business and Innovation
Copyright
2013
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-28897-5
DOI
10.1007/978-3-642-28897-5
Hardcover ISBN
978-3-642-28896-8
Softcover ISBN
978-3-662-52194-6
Edition Number
1
Number of Pages
IX, 880
Number of Illustrations and Tables
127 b/w illustrations, 47 illustrations in colour
Topics