Advanced Topics in Science and Technology in China

Cultural Composition

Authors: PAN, Yun-he

  • The author is a well-known expert on arts and crafts as well as on artificial intelligence
  • The first design innovation monograph under the guidance of culture composition theory
  • The first reference book that systematically analyzes culture elements in designers' perspective
  • The only professional book that analyzes culture constitution and design innovation through a large number of cases
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eBook $119.00
price for USA (gross)
  • ISBN 978-3-642-28157-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-3-642-28156-3
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
About this book

"Cultural Composition" discusses the intrinsic relationship between culture imagery and visual expression, and for the first time proposed the concepts and methods that take culture as some design elements. Recursive mathematical logic is introduced to resolve the dynamic constitution of culture elements. The multi-level distribution of cultural elements has been demonstrated, the object of which can be refined as ICON. Culture is streamlined for ICON so as to enable it to be used in a creative way. With a cultural image mapping, ICON evokes the values of identity from the depths of feeling, making products endless charming. The proposition of "Cultural Composition" discovered the law how culture appears and changes in design.

"Cultural Composition" takes Chinese culture as an example, through hundreds of illustrations, enumerated a large number of design work which contain typical culture elements, showing how culture elements appeals in daily-use things intuitively. It has both high theory value and practical value.

Prof. Yunhe Pan is a member of Chinese Academy of Engineering, and also a professor at the College of Computer Science and Technology, Zhejiang University, China. His research area includes digital preservation for cultural heritages, digital library, and intelligent human animation.

Table of contents (6 chapters)

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-3-642-28157-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-3-642-28156-3
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
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Bibliographic Information

Bibliographic Information
Book Title
Cultural Composition
Authors
Series Title
Advanced Topics in Science and Technology in China
Copyright
2012
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Zhejiang University Press, Hangzhou and Springer-Verlag Berlin Heidelberg
Distribution Rights
Distribution rights in China: Zhejiang University Press
eBook ISBN
978-3-642-28157-0
DOI
10.1007/978-3-642-28157-0
Hardcover ISBN
978-3-642-28156-3
Series ISSN
1995-6819
Edition Number
1
Number of Pages
IX, 291
Number of Illustrations and Tables
2 b/w illustrations, 138 illustrations in colour
Additional Information
Jointly published with Zhejiang University Press
Topics