Reputation Capital

Building and Maintaining Trust in the 21st Century

Editors: Klewes, Joachim, Wreschniok, Robert (Eds.)

  • Provides individual, practical and descriptive guidelines on how to put reputation management into practice
  • Proposes concrete and practical strategies aimed to establish and increase reputation as a social capital
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eBook $69.99
price for USA (gross)
  • ISBN 978-3-642-01630-1
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  • Included format: PDF
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  • Immediate eBook download after purchase
Hardcover $89.99
price for USA
  • ISBN 978-3-642-01629-5
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  • Usually dispatched within 3 to 5 business days.
Softcover $89.99
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  • ISBN 978-3-642-42446-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today’s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.

About the authors

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Robert Wreschniok is a Senior Consultant at Pleon and is responsible for Reputation Management and Stakeholder Dialogue. After completing his M.A. in International Relations he received a certification for Strategic Foundation Management from the University of Basel. He is a board member of the European Centre for Reputation Studies and Spokesman of the Private Institute of Foundation Law.

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon’s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.  

Table of contents (25 chapters)

  • Reputation capital Building and maintaining trust in the 21st century

    Klewes, Joachim (et al.)

    Pages 1-8

  • Trust and reputation in the age of globalisation

    Eisenegger, Mark

    Pages 11-22

  • Reputation or: How I learned to stop worrying and love the market

    Silberstein-Loeb, Jonathan

    Pages 23-36

  • Recognition or rejection – How a company’s reputation influences stakeholder behaviour

    Schwaiger, Manfred (et al.)

    Pages 39-55

  • What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management

    Stobbe, Reimer

    Pages 57-71

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-3-642-01630-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for USA
  • ISBN 978-3-642-01629-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $89.99
price for USA
  • ISBN 978-3-642-42446-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Reputation Capital
Book Subtitle
Building and Maintaining Trust in the 21st Century
Editors
  • Joachim Klewes
  • Robert Wreschniok
Copyright
2009
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
Distribution Rights
Distribution rights for India: Vista Books, Bangalore, India
eBook ISBN
978-3-642-01630-1
DOI
10.1007/978-3-642-01630-1
Hardcover ISBN
978-3-642-01629-5
Softcover ISBN
978-3-642-42446-5
Edition Number
1
Number of Pages
XI, 408
Topics