Overview
Identifies the dominant strategies of counterfeiters and describes how companies can leverage the related strengths and weaknesses
Describes how to quantify the market share of counterfeit goods and the effects on individual companies
Outlines best-practice monitoring, reaction, and prevention measures and helps to establish the organizational structure and tactic knowledge to fight counterfeit trade
Discusses the effectiveness of brand protection technologies and the value of RFID to tackle the problem
Includes supplementary material: sn.pub/extras
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Table of contents(11 chapters)
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Knowing the Enemy – The Mechanisms of Counterfeit Trade
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Countermeasures – Best Practices and Strategy Development
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Management Tools – Towards a Fact-based Managerial Approach
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Product-protection Technologies
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Managerial Guidelines and Conclusions
About this book
Authors and Affiliations
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Department of Management,Technology, and Economics, ETH Zurich, Zurich, Switzerland
Thorsten Staake
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Institute of Technology Management, University of St. Gallen, St. Gallen, Switzerland
Elgar Fleisch
Bibliographic Information
Book Title: Countering Counterfeit Trade
Book Subtitle: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
Authors: Thorsten Staake, Elgar Fleisch
DOI: https://doi.org/10.1007/978-3-540-76947-7
Publisher: Springer Berlin, Heidelberg
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2008
Hardcover ISBN: 978-3-540-76946-0Published: 30 May 2008
Softcover ISBN: 978-3-642-09562-7Published: 19 October 2010
eBook ISBN: 978-3-540-76947-7Published: 05 May 2008
Edition Number: 1
Number of Pages: XVIII, 232
Topics: Computer Communication Networks, Engineering Economics, Organization, Logistics, Marketing, Information Systems Applications (incl. Internet), Operations Management