Retailing in the 21st Century

Current and Future Trends

Editors: Krafft, Manfred, Mantrala, Murali K. (Eds.)

  • Double-pronged approach covers current state and future challenges in one volume
  • Written by the world’s leading retail experts
  • An invaluable guide to planning for the future in this highly competitive sector
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eBook $84.99
price for USA (gross)
  • ISBN 978-3-540-72003-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.00
price for USA
  • ISBN 978-3-540-72001-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $109.00
price for USA
  • ISBN 978-3-642-42721-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today.

About the authors

Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.

Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.

Reviews

From the reviews:

"The book ‘Retailing in the 21st Century’ improves contemporary retailing’s public image, enhances the knowledge of its practioners, and stimulates further retailing research. … Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

From the reviews of the second edition:

“Manfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. … Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought-provoking. … it provides good insight about retailing … . A selective reading would benefit anyone who hopes to succeed in tomorrow’s retail environment.”­­­ (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)


Table of contents (26 chapters)

  • Overview

    Krafft, Manfred (et al.)

    Pages 1-12

  • Retail Success and Key Drivers

    Grewal, Dhruv (et al.)

    Pages 15-30

  • Retailing in the Global World: Case Study of Metro Cash & Carry

    Mierdorf, Zygmunt (et al.)

    Pages 31-42

  • Entrepreneurship in Retailing: Leopold Stiefel’s “Big Idea” and the Growth of Media Markt and Saturn

    Mantrala, Murali K. (et al.)

    Pages 43-60

  • Retail Trends in Europe

    Dawson, John

    Pages 63-81

Buy this book

eBook $84.99
price for USA (gross)
  • ISBN 978-3-540-72003-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.00
price for USA
  • ISBN 978-3-540-72001-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $109.00
price for USA
  • ISBN 978-3-642-42721-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Retailing in the 21st Century
Book Subtitle
Current and Future Trends
Editors
  • Manfred Krafft
  • Murali K. Mantrala
Copyright
2010
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-540-72003-4
DOI
10.1007/978-3-540-72003-4
Hardcover ISBN
978-3-540-72001-0
Softcover ISBN
978-3-642-42721-3
Edition Number
2
Number of Pages
XV, 462
Topics