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Lecture Notes in Economics and Mathematical Systems

Dynamic Competitive Analysis in Marketing

Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995

Editors: Jorgensen, Steffen, Zaccour, Georges (Eds.)

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  • ISBN 978-3-642-45753-1
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About this book

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.

Table of contents (16 chapters)

  • Feedback Stackelberg Equilibria in a Dynamic Game of Advertising Competition: A Numerical Analysis

    Breton, Michèle (et al.)

    Pages 1-26

  • An Empirical Comparison of Oligopolistic Advertising Strategies

    Erickson, Gary M.

    Pages 27-36

  • Risk-Sensitive Dynamic Market Share Attraction Games: An Extended Abstract

    Monahan, George E. (et al.)

    Pages 37-44

  • Specification and Estimation of Nonlinear Models with Dynamic Reference Prices

    Hruschka, Harald (et al.)

    Pages 45-54

  • Asymmetric Dynamic Switching between High and Low Quality Brands: Empirical Evidence from the US Car Market

    Kim, Chung Koo

    Pages 55-70

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-642-45753-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $129.00
price for USA
  • ISBN 978-3-540-61613-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Dynamic Competitive Analysis in Marketing
Book Subtitle
Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995
Editors
  • Steffen Jorgensen
  • Georges Zaccour
Series Title
Lecture Notes in Economics and Mathematical Systems
Series Volume
444
Copyright
1996
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-45753-1
DOI
10.1007/978-3-642-45753-1
Softcover ISBN
978-3-540-61613-9
Series ISSN
0075-8442
Edition Number
1
Number of Pages
X, 285
Topics