Media Management

Leveraging Content for Profitable Growth

Editors: Vizjak, Andrej, Ringlstetter, Max Josef (Eds.)

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eBook $89.00
price for USA (gross)
  • ISBN 978-3-540-24786-9
  • Digitally watermarked, DRM-free
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  • Immediate eBook download after purchase
Hardcover $119.00
price for USA
  • ISBN 978-3-540-44005-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $119.00
price for USA
  • ISBN 978-3-642-07886-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Table of contents (19 chapters)

  • The Only Way for the Media Industry to Grow and Profit Is with Content

    Ringlstetter, Max (et al.)

    Pages 3-13

  • The Media: An Industry with Tradition at the Crossroads

    Wössner, Mark

    Pages 19-24

  • Mobile Multimedia — A Driving Force Behind Industry Convergence

    Dettki, Arne

    Pages 25-32

  • Telecommunications and Media Companies: Competitors or Partners?

    Gregg, Stefanie

    Pages 33-38

  • From Newspaper to News Filter

    Bartussek, Jörg

    Pages 43-52

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-3-540-24786-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.00
price for USA
  • ISBN 978-3-540-44005-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $119.00
price for USA
  • ISBN 978-3-642-07886-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Media Management
Book Subtitle
Leveraging Content for Profitable Growth
Editors
  • Andrej Vizjak
  • Max Josef Ringlstetter
Copyright
2003
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-540-24786-9
DOI
10.1007/978-3-540-24786-9
Hardcover ISBN
978-3-540-44005-5
Softcover ISBN
978-3-642-07886-6
Edition Number
1
Number of Pages
VIII, 186
Additional Information
Original German edition published by Gabler Verlag, Wiesbaden, 2001, Germany
Topics