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  • © 2007

The Business Plan

How to Win Your Investors' Confidence

  • Provides the experience and best practices of a leading consulting firm
  • Contains crucial questions that give a roadmap to the writing of a businessplan
  • Includes supplementary material: sn.pub/extras

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Table of contents (13 chapters)

  1. Front Matter

    Pages I-XII
  2. Executive summary

    Pages 21-27
  3. Products and services

    Pages 59-63
  4. Marketing and sales

    Pages 75-85
  5. Production

    Pages 93-97
  6. Finance

    Pages 107-145
  7. The way to the investor

    Pages 147-153
  8. Back Matter

    Pages 155-181

About this book

In starting a new enterprise one must be able to both plan and realize their initial goal. This book provides the budding entrepreneur with the essentials needed to draw-up and execute a successful business plan. The implementation of the many methods presented in this title have been exercised for years both in practice and in real-world, management consulting situations. By laying out a straightforward blueprint for the reader, this title's pragmatic emphasis and autodidactic approach allows for easy absorption of the necessary skills and tools required for the planning and development of a new business venture. Each section of the book closes with a set of key questions thusly providing a roadmap for building a successful business' from the planning stage to successful marketing to finding investors. It is with this book's method that the reader is able to weigh the real risks associated with business formation.

Authors and Affiliations

  • Hamburger Beratungs-Kontor GmbH & Co. KG, Hamburg, Germany

    Gerald Schwetje

  • Deloitte Environment & Sustainability, Copenhagen S, Denmark

    Sam Vaseghi

Bibliographic Information

  • Book Title: The Business Plan

  • Book Subtitle: How to Win Your Investors' Confidence

  • Authors: Gerald Schwetje, Sam Vaseghi

  • DOI: https://doi.org/10.1007/978-3-540-75267-7

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2007

  • Hardcover ISBN: 978-3-540-25451-5Published: 28 August 2007

  • Softcover ISBN: 978-3-642-06486-9Published: 12 February 2010

  • eBook ISBN: 978-3-540-75267-7Published: 24 August 2007

  • Edition Number: 1

  • Number of Pages: XII, 181

  • Number of Illustrations: 39 b/w illustrations

  • Topics: Start-Ups/Venture Capital, Entrepreneurship, Organization

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 79.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access