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Table of contents (6 chapters)
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Marktpsychologisches Praktikum
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Innovationsanalyse — ein neues Element in der Markt- und Absatzforschung
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Marketing in the 1980s
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Praktische Fälle zur Unternehmensführung
Keywords
Editors and Affiliations
Bibliographic Information
Book Title: Spezialgebiete des Marketing
Editors: H. Jacob
Series Title: Schriften zur Unternehmensführung
DOI: https://doi.org/10.1007/978-3-663-13043-7
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1972
Softcover ISBN: 978-3-409-79161-8Published: 01 January 1972
eBook ISBN: 978-3-663-13043-7Published: 05 October 2013
Edition Number: 1
Number of Pages: 171
Number of Illustrations: 31 b/w illustrations, 10 illustrations in colour
Topics: Business and Management, general