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- Das Internet als neues Instrument des Marketing und des Electronic Commerce erfolgreich einsetzen
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Technischen Universität Braunschweig, Deutschland
Wolfgang Fritz
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Universität Wien, Österreich
Wolfgang Fritz
About the author
Bibliographic Information
Book Title: Internet-Marketing und Electronic Commerce
Book Subtitle: Grundlagen — Rahmenbedingungen — Instrumente
Authors: Wolfgang Fritz
DOI: https://doi.org/10.1007/978-3-322-99595-7
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2004
Softcover ISBN: 978-3-409-31663-7Published: 15 November 2004
eBook ISBN: 978-3-322-99595-7Published: 13 March 2013
Edition Number: 3
Number of Pages: 406
Number of Illustrations: 76 b/w illustrations
Additional Information: Bachelor geeignet
Topics: Marketing